Helped optimize the social media account for KG Strong, a Philadelphia-based strength training gym through Reels creation which helped increase the visibility of the brand to showcase new workout classes, events, and promotion of the brand itself.

Researched and organized content based on client offerings for Highland Events, an Oregon-based wedding, travel, and event planning company that created pillar pages with keyword-focused topics, portfolio pieces, and questions focused on the user’s intent, and also utilized Tech SEO best practices to increase page load speeds and user experiences.

Designed and optimized the weekly e-newsletter and social media posts for Sass Magazine, a Maryland-based online and print publication company, to a subscriber and follower count of 4,000+, which includes weekly articles, event promotion, sponsored posts, and spotlights of local businesses and advertisers. Grew Pinterest from roughly 2,000 monthly followers to 1.5 million. See case study here.

Audited and optimized webpages based on analytical data provided in Google Analytics and Google Search Console to successfully grow over 131% in web visits and increase return rate by 80+% for Beardwood Beard Oil, an Oregon-based beard oil company. See case study here.

Drafted and A/B-tested advertising for Tiny Wedding Co for their Baltimore, Washington, DC, and Chicago market roll-out. Paid ads helped increase CTR and conversions in tandem with SEO overhauls of landing pages, resulting in improved ad creative scores. See case study here.

Reworked the website and subpage layout for Guiding Kindness Therapy, a Bala Cynwyd mental health firm, to better guide users through their offerings and simplify the contact pipeline from the website discovery process for easier conversions and an intuitive web interface. Tech SEO best practices were put in place for a better user-experience on desktop and mobile.

Created a yearly public relations campaign effort for Eastern Maine nonprofit, The Christine B. Foundation, which covered items from yearly cancer relays, fundraising, nutritional assistance growth, and also helped raise over 250K and support over 500,000 nutritional meals being delivered through public knowledge and expanded reach through news reports, articles, and interviews. See case study here.

In charge of the Belvidere, Washington, and Hackettstown NJ beats for The Express-Times, an Easton PA publishing company part of LehighValleyLive, in which I would attend events and meetings, interview in person or via phone, and edit stories. I was also permitted to pitch stories about local newsworthy events as news came in.