I’ve been a digital strategist, a technical fixer, and a "detective" for some of the most complex marketing machines in the industry. But after a decade and a half "in the pipes," I realized that the more we optimized the tech, the more we ignored the people.

I’m here to change that.

I approach the digital world through three distinct lenses:

• Journalism: I have a relentless drive to find the truth. I look past the jargon to find the core story that actually matters.

• Psychology: I care deeply about how people feel. A website isn't just a collection of code; it’s a digital house. I make sure your guests feel safe and welcome when they enter.

• Education: As a university professor, my favorite moments aren't when a student gets an "A," but when I can help them navigate a life challenge so they can keep learning. I bring that same "Human-First" mentorship to my clients.

I’ve stopped trying to build the loudest "Frankensteins" on the internet. Instead, I’m advocating for the Human Signal. I help founders who feel overwhelmed by the "noise" of their own business. I use my technical background to simplify your world, clean up your "Digital Handshake," and ensure your technology serves your life—not the other way around.

I believe in "touching grass." I believe in the "sad" being a valid part of the process. I believe that being "unoptimized" is often the only way to find your true potential.

If you’re looking for a high-pressure marketing guru, I’m not your person. But if you’re looking for a partner to help you find the quiet, functional, and honest heart of your business again, I’d love to talk.