Targeted Marketing Sessions
Marketing can be tough
Why not create a quick sprint to marketing clarity with a targeted marketing session with me?
A targeted marketing session allows us to dive into your marketing and figure out the best ways to optimize content, your website, search engine optimization efforts, and more with a discussion regarding your business. You will be able to get answers to your marketing questions and concerns so that you can move over this bump in your marketing strategy.
We will talk about your business, your voice, values, and unique selling proposition (think beyond your product or service, what makes your business unique to others!) and this will inform the audit and video tutorials I will provide to lead you toward understanding your business and marketing better and creating repeatable processes you can always go back to when you want to sit down and return to your “North Star” or “why” in your marketing efforts.
Why Targeted?
Targeted sessions let us focus on getting you focused on your strategy with a little help from our discussion and getting clear on your goals in marketing your business. Sometimes, truly diving into your “why” can create a lot of great insight but this targeted session does not require the time commitment of deeper-dive marketing strategy build-outs. You will be able to gather the information I provide, share it with someone (me) who listens and takes note of what IS important in your business, and create content ideas and optimization plans that speak to your audience and feel authentic to you. This way, you can remain in control of your marketing tasks but the marketing strategy and content ideation have been done for you.
You will find that time, money, and energy will all be saved and you will have the tools to always go back to if you ever need to recreate the processes which we go over during the discussion.
Perfect for: Businesses and Solopreneurs who need some quick help in creating a marketing strategy and implementation plan as well as some runway of optimized marketing strategy suggestions to allow them to ease into the processes and learn before taking on the marketing on their own. You’ll have the ability to work off of the strategy and optimization ideas for three months worth of ideas so you are not immediately left on your own to continue the marketing journey!
Includes a 1-hour discussion, regarding your business goals and existing frameworks you have in place. We will go over digital marketing best practices, sustainable approaches to your business, and ways in which you can better service your customer base through digital marketing efforts. You will also receive 3 months’ worth of marketing ideas and strategies to give you some runway before taking it over or hiring me as your digital marketing specialist!
Items Discussed:
-Current marketing plan and strategy
-Customer avatars
-What your goals in your business are
-What works and what doesn't feel good in your marketing
-Current budget (time and monetary)
-Areas in which help is needed for marketing
-Implementation strategies
-Marketing ideas to be provided with 3 months’ worth of content suggestions
What You Need For Discussion:
-Current marketing strategy
-Existing marketing frameworks (social media accounts, analytics)
-Quarterly, bi-annual, or annual goals provided
-Current customer avatars
-Existing marketing content for evaluation (blogs, e-newsletter content, etc.)
Deliverables will include a marketing audit with suggestions for different digital marketing optimization options tailored to your business as well as the creation of ideas for website copy, social media posts and graphics, and blog content (3 months worth).